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Tips For Writing Effective Fundraising Appeal Letter

Sometimes you write an excellent letter and provide a good outline of the benefits but end up without result, to avoid this situation study the below given tips for better understanding.

  • Start your first paragraph with motivational language along with the most important point that you want your reader to remember.
  • Express your appreciation for the support the recipient has given over the years. Even though they have not been donating for some time, inform your recipient that their help has gone a long way as far as supporting your organization’s goal is concerned.
  • The single most important thing that needs to be communicated is the fundraising for the particular cause. Make sure your one-sentence takeaway is clearly written and stated in the beginning of the letter.
  • The language used can make or break your letter. Make sure not to use complex words and long sentences, better use the words “I” and “you.” These are easy ways to make certain that readers will make a connection with you.
  • Add some more motivational factor to make readers feel an emotional connection so they are duty-bound to help. Write in a way that makes the reader feel selected.
  • Ensure that the tone of your letter is friendly and engaging so readers feel like they know you.
  • Mention the recognition they will get. Give them something tangible in return. For instance, write, “By making a tax-deductible donation, you can help.”
  • Be precise while writing for fund raiser. Do not expect that readers will understand what you’re asking for. Make it clear and straightforward.
  • At the end of the letter, do not fail to ask your recipient that you require their help in the form of donations.

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