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Apology Letter to Customer

Seeing today’s scenario, losing a customer in business, can prove to be really costly. However, there are many circumstances when you find your customer unhappy because of your service. In such cases, it is important to understand their grievances and address them properly. It is important for every business to have a customer service department which specifically deals in maintaining proper relations with customers. When you make a mistake, it gets very important to apologize, may it be in person or through a letter. Often people find it difficult to apologize in person, and hence a business apology letter to your customers is the best option to tell them that they matter a lot to you and that you realize your mistake. You must assure them not to repeat the same in future.

An apology letter to the customer is a normal procedure used by customer service department to calm down discontented customers and try to hold on to their business. Hence, the letter is often remorseful with an assurance of improved service in the future. Apart from the apology, the letter should also contain solutions to the customer’s problems. You should also offer your customer discounts, gift vouchers etc. along with the letter.

Writing an apology letter will show your customer that, irrespective of the size of your business, you care and when it comes to making an apology, you make sure to personalize it.

Sample Apology Letter to customer


Omar Smith

103 Parkway Camden,

London, NW1 7PP

11 April 2014

Subject- apologies for delivering wrong product

Dear Mr. Smith,

I regret and strongly apologize for giving you the wrong products the day you last visited our store. I understand that this letter should have reached you long ago but I was not aware of this mistake until now.

When I came to know about it, I talked to the sales clerk who was attending you to know how he could commit such a mistake. He assured me that he didn’t do it intentionally and he just got confused as he was attending a large number of customers that day.

Our aim has always been to serve our clients the best but this time we failed to do so and I am also aware of the inconvenience caused to you due to this mistake. I assure none of this is going to happen in future and that we’ll give you the best services in future. As an attempt to amend our mistake, I am sending the product that you actually asked for along with an enclosed cheque equivalent to the amount you paid that day. I hope you forgive us and visit us the next time as well.


George Kevin

Hemsley Departmental Store

Given Below are a few Apology letter samples for a clearer Idea.

Apology Letter for Mistake Occurred in an Account

Apology Letter for Mistake at Work
We all make mistakes but those who apologize for their mistakes are the ones who grow.

Apology Letter to Wife
If you have somebody who loves you a lot, you are really lucky. Having a wife means there’s at least one person in front of whom you don’t have to pretend anything.

Apology Letter to Teacher
Many times, children in school behave badly and do not even realize their mistakes. Not just with fellow students, they also misbehave with teachers, sometimes.

Apology Letter for Stealing
Stealing is an illegal act and is not tolerated by the society, as a whole. Sometimes, there arises certain situations which force you to steal even without wanting to steal.

Sample Sorry Letter to Boyfriend
Write an sorry letter to be very difficult, especially if you lie to someone’s heart than your boyfriend to write. Check in this example apology letter to a boyfriend.

Sample Sorry letter to Girlfriend
Write an sorry letter to be very difficult, especially if you lie to someone’s heart than your Girlfriend to write. Check in this example apology letter to a Girlfriend.

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