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Tips to Write a Follow-up Sales Letter

Here we have provided best tips to make your writing effective follow up sales letter.

  • Compose it on the business letterhead as this is an official correspondence between sales department and customer.
  • Write it in full or semi block style business letter format.
  • Make a brief message to take notes of your sales including only relevant information.
  • Keep the tone of the letter formal and professional.
  • Enter your name, designation, company, address and contact detail followed by the name of the recipient and his address.
  • Mention the current date on which you send it.
  • Create a short and snappy subject line to make it significant.
  • Start it with a formal salutation such as “Dear Mr. / Mrs. / Ms……” followed by their names.
  • Open it with a pleasant tone. State your intention of writing directly in the first paragraph.
  • Express tour thankfulness to the recipient for a successful sale in the initial lines.
  • Make the first paragraph attractive to compel the reader to read the letter further.
  • Present some attractive offers and highlight the benefits that the reader will get shipping with your company.
  • Explain the features of the product. Stress on the unique features of your product.
  • Make it focused on the benefits that the client will enjoy if he continues shopping with your company.
  • Write down that the recipient may call you or visit your store for further assistance.
  • You may also write that you himself will contact them after a certain period to collect their experience.
  • Close it with formal complimentary closure.
  • Proofread it carefully to make an error free document.
  • Put the signature of the authorized person and send it.

Other Categories of Sales Letter Writing Tips:-

Sales Letter Writing Tips
Sales Letter is a formal letter written in order to generate a new customer base

How to Write an Effective Sales Letter
Sales letter is the best way to communicate about your product/services in a formal manner.

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