The experts of advertising believe that you can make anything sell to anyone, if you use direct mail the right way. Direct mail is a smart and precise way of advertising your product in which you are selecting a limited number of customers for sending information about your new product or discount that you offering on some purchase. The only rule that applies to direct mail sales letter is that you have to be specific.
If you are a sales manager and you have to frame an impressive direct mail sales letter then you need to use your creativity in framing an impressive letter which not only informs the customer about the product or sale but also compels him to make purchase. If you are not sure of how to go about writing a professional direct mail sales letter then follow the format example given below to draft a beautiful letter that can help you have more sales.
Sample of Direct Mail Sales Letter
557 Park Avenue Lane, Texas 123 123
March 20th, 2015
Dear Mr. Smith,
What if you could save up to 25% on your computer purchases?
The Bright Saving Computer Credit Card by ABC Bank saves on your computer purchases.
“I made computer purchases with Bright Saving Computer Credit Card for my business and I was surprised to have saved up to 25% on these equipments. That was quite a saving.”- Adam Richard, President, Richard Consultancy Pvt. Ltd., Texas.
The functionality of this card is similar to every other credit card but it is its one feature that makes it the best- it helps you save your money. Whenever you use your Bright Saving Computer Credit Card, you earn credits that you can use for your next purchase of Bright Computer Equipments.
Call (111) 123-456 now to receive your Bright Saving Computer Credit Card. Our customer care executive will take all the necessary information that is needed and process your application within 48 hours. And soon you can start shopping and earning credits which will be your savings.
Vice President (Marketing), ABC Bank
P.S. If you sign up before April 30th, 2015 then you will receive a free gift from ABC Bank!
Given Below are a few Sales Letter samples for a clearer Idea.
Vehicle Sales Letter
There are some companies who deal with used cars. They are the ones which provide second hand cars for sale.
Insurance Sales Letter
If you are a new agent or insurance company then to make your business a success.
Sales Letter for Travel Agency
Every business needs to promote itself and sales letter are one of the best ways of doing so.
Sales Letter for New Product
The purpose of sending a sales letter by a business is to introduce the products.