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Customer Appreciation Letter

A customer appreciation letter is a formal business letter written with a personal touch. Such letters are usually addressed by the head, manager or any other undersigned senior authority on behalf of the organization. The main purpose of this letter is to demonstrate gratitude to a customer for being exceptional and loyal.

This letter is a type of contact to improve the relationship between the company and the customer. It is the best tool to build and keep a positive rapport. It helps to improve business with the customer and at the same time bring out new business opportunity. Writing appreciation letter is a way of thanking and can also prove to be a real advantage over your competitors.

Customer Appreciation Letter Sample


Mr. Fennel Gerould

Manager Marketing & Sales

Standard Industry Products

5435, Roger Ville

San Bassano, SK 9074


Mr. Peter Lilly

Works & Craft Store

33 Museum Lanes

San Bassano, SK 9074

Date: 15 May 2014

Subject: Customer Appreciation

Dear Mr. Lilly,

I am writing this with immense pleasure on behalf of Standard Industry Products to express our appreciation of your strong patronage for our goods and services over 10 years.

Thank you much for this strong business relationship. It is a matter of honor for us to be associated with you in business. We feel delighted to inform you that Standard Industry Products are going to come up with some very exiting offers by the end of this month.

We are quite sure to continue serving you better than before. We would appreciate your valuable feedback and suggestions to improve our products and services.

Thank you once again for your strong support. Standard Industry Products look forward to another successful year together with you. You can call us for more information or you can visit in person.

Yours sincerely,

Mr. Fennel Gerould

Manager Marketing & Sales

Standard Industry Products

Given Below are a few Appreciation letter samples for a clearer Idea.

Sample Appreciation Letter
Here we have provided a sample of appreciation letter to make tour letter writing easy. You can customize your own letter with the help of this ample letter of appreciation.

Appreciation Thank You Letter
Thank you letter of appreciation is a simple and one of the most reliable tools to express thankfulness and admiration towards someone.

Staff Appreciation Letter Template
A Staff appreciation letter is usually addressed by the boss or the employer to his staff who has done exceptionally well in his task or responsibilities.

Business Appreciation Letter
Business appreciation letter serves as a common document in formal business communications and professional relationships.

Appreciation Letter for Good Work
Appreciation letter for good work is usually addressed by the employer or some senior person to appreciate some quality work of individual.

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