A business reference letter is written only for the business purpose to recommend an individual or any service to a company. The person who writes the letter on behalf of an applicant must have a sound knowledge about whom the reference is made. A reference letter deals with the traits and qualities of the concerned person or the group that perfectly goes with the field of interest. The person who writes this letter should hold a good position in the concerned field that increases the reliability of the letter.
Here in the example, an owner of a company writes this letter to an individual to refer a marketing group that the recipient is looking for.
From:
Mr. Rajesh
Owner of VLC
Mumbai Branch
To:
Albert Cooper,
22nd Side Street
897 Haywire North,
Haywire
January 5, 2015
Dear Cooper,
I would like to refer a marketing campaigner for you; as I have been working as a marketing logic for the seven years, I can understand its tactics. This group is excellent in their work and their strategy is also very different from others. I had worked with them so I know their qualities that give a perfect shape to your imagination. They always bring their personal touch to any project that makes the whole thing unique and appealing.
They work for our company in marketing our milk products and their efficient logic and way of handling works made the product favorite to the customer. Now, we have made a partnership of the company and have 50% of market share.
After knowing your marketing tactics, I recommend the group for your service. I hope it brings profit for your company.
Respectfully yours,
Michel Tailor
Marketing Manager
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